Sure, talks of “The Economy” fill your ears at every dinner, pub, and bus stop in America. Everywhere you go, someone is complaining or criticizing the state of things, rarely offering input or suggestions but simply acknowledging its decay instead. That is why, in times like these, America needs a true patriot. A warrior.
Enter: Robert James Richie.

Kid Rock has just revealed the Stimulus Plan to end all Stimulus Plans, and it starts and ends with one of my favorite things: beer. Okay, well, technically it starts with one of my least favorite things, Kid Rock, but still. He gets points for helping the economy, and for beer.
While I assume that “bawitdabeer” won’t make the cut for branding (damn! So close!), the job of naming Kid Rock’s very own brand of craft beer will be only 1 of 400 jobs that Kid Rock’s new brewery is reportedly going to open up to the public. Kid Rock will be working in coordination with Michigan Brewing, which brings us such beers as “Big Mac” and “Peninsula Porter” and a bunch of other types I’ve never even heard of (and trust me, I know some obscure shit when it comes to beer). Says head brewer/owner Bobby Mason, “[Kid Rock is] working on designing the beer, he’s giving me direction, he’s tasting the beers. It’s his idea, it’s his concept. I’m just working with him to make it happen.” Mr. Mason apparently plans on investing $7 million dollars in the project, and the company has already received a tax credit for $722,957 from the state of Michigan.
Personally, I’m pretty curious to see how this turns out; after spending 48 hours in Virginia this week, I finally understand where all of the people that buy albums by Kid Rock and Nickelback and watch NASCAR live (answer: still not far enough away from me), and considering the target marketing demographic, I’m not sure if craft beer is actually the way to go on this. Remember Budweiser American Ale from 3 months ago, Budweiser’s lame attempt to cash in on the craft beer trend? A friend of mine offered the best review: “You know how Budweiser tastes like beer-and-piss-flavored water? This tastes kind of like good-beer-and-piss-flavored water.” Despite their efforts, I found Budweiser American Ale on clearance discounts at every bar I went to by Thanksgiving of last year, and that’s in the Northeast, where craft beer is generally considered desirable. Imagine the reaction that they had in the rest of the country?
Regardless of the kind of beer that he produces, Kid Rock’s (apparently) remarkable patriotism doesn’t stop there. He recently produced an ad, in conjunction with the National Guard, which I was unfortunate enough to witness before a screening of “Slumdog Millionaire.”
First, the music video (the song is available for download for free at the National Guard’s website, if you sign up for their mailing list. So basically, it’s not worth it, even as a joke. Trust me. I tried).
As I walked into the movie theater, the video was already playing, and quite frankly, I found it hilarious. Kid Rock went as far as to pull a Justin Timberlake and make a complete mockery of himself, as well as the National Guard!
But then, at the end of the video, I realized something: there was nothing ironic about this. It was completely fucking serious.
A poetry reading, courtesy of culturefuck:
- So Don’t Tell Me Who’s Wrong And Right
When Liberty Starts Slipping Away
And If You Ain’t Gonna Fight
Get Out Of The Way
‘Cause Freedom Ain’t So Free
When You Breathe Red White And Blue
I’m Givin’ All Of Myself ‘Cause That’s What I DoAnd They Call Me Warrior
They Call Me Loyalty
They Call Me Ready To Provide Relief And Help
I’m Wherever You Need Me To Be
I’m an American Warrior
Citizen Soldier
I’m an American Warrior
Citizen SoldierCitizen Soldier
I’d Never Leave Another Behind
I Will Never Accept Defeat
I’m A Soldier In War, Civilian In Peace
‘Cause Freedom Ain’t So Free
When You Breathe Red White And Blue
I’m Givin’ All Of Myself, How Bout You?And They Call Me Warrior
They Call Me Loyalty
And They Call Me Ready To Deploy,
Engage And Destroy,
I’m Wherever You Need Me To BeI’m An American Warrior Citizen Soldier
Aside from the fact that I’ve never heard anyone refer to somebody in the Armed Forces as a “warrior,” I couldn’t help but notice how much this song resembles what I would write as a parody of a country song. Compare it to “Freedom Isn’t Free,” from Team America:
- What would you do
If you were asked to give up your dreams for freedom
What would you do
If asked to make the ultimate sacrificeWould you think about all them people
Who gave up everything they had.
Would you think about all them War Vets
And would you start to feel badFreedom isn’t free
It costs folks like you and me
And if we don’t all chip in
We’ll never pay that bill
Freedom isn’t free
No, there’s a hefty fuckin’ fee.
And if you don’t throw in your buck ‘o five
Who will?What would you do
If someone told you to fight for freedom.
Would you answer the call
Or run away like a little pussy
‘Cause the only reason that you’re here.
Is ’cause folks died for you in the past
So maybe now it’s your turn
To die kicking some assFreedom isn’t free
It costs folks like you and me
And if we don’t all chip in
We’ll never pay that bill
Freedom isn’t free
Now there’s a have to hook’in fee
And if you don’t throw in your buck ‘o five
Who will?You don’t throw in your buck ‘o five. Who will?
Freedom costs a buck ‘o five
In the end, this leaves me kind of confused about Kid Rock; is he mocking his fanbase? Is he a patriot? Does he realize he’s being ironic, or is he just stupid? I’m about 3 beers too deep to make any solid conclusions on the matter, but when it all comes down, this is American culture. And it is fucked.











